Jordan Jones lets it fly on fly-fishing, creating content, and being a boss babe and single mom.
Name: Jordan Jones-Hot Momma
Tell me about growing up in Salt Lake City—were the outdoors a big part of your childhood and when did you start fishing?
I’m the baby of five—I have two older brothers and two older sisters. My mom and dad always took us camping and riding dune buggies in the dunes—just being out in nature. I’m definitely a daddy’s girl and am super close to my dad, and he would take me spin fishing. But in my 20s, a guy took me on a date fly fishing. I didn’t catch anything, but just being out on the river that day was one of the most magical things. I got so excited that I wanted to get myself gear on the way home, but the guy laughed and said, “This is a guy’s sport; you won’t be able to do this.” And that lit my fire. So I went and picked up some gear—men’s waders and boots and a cheap Redington Crosswater rod-and-reel combo (I still have it). They hardly had any women’s gear back then—they have more now. It was months before I caught my first fish. I would watch YouTube videos and tinker around. And then I caught my first fish, and that was it. I was hooked!
You’re a single mom of three boys (twin three year olds and a 12 year old)—what’s a typical day look like?
There’s really no typical. I wake up at 5:30 a.m. and go to the gym. Going to the gym makes me a better mom. And then during the day, I’m being a momma. I work during nap times and after they go to bed. I have to manage my time very well.
How often do you go fishing, and do you take your kids fishing?
We’re out fishing every week. My 12 year old is a great angler. The little guys don’t really fish yet, but I take them and am getting them ready.
What is your favorite place to fish and what do you like to fish for?
The Provo River is close to home, and it’s a blue-ribbon fishery. It’s a 30- to 45-minute drive from my house, so that’s a great place I can get to easily with amazing fishing. I went fishing in the Everglades this year, and it was my top trip! I got the Backcountry Grand Slam—a Tarpon, shark, snook, and speckled trout—with my fly rod in one day. Shout out to my amazing guide! And the water in the Everglades is murky, and there are gators and sharks, so you have to really be on your game. It was incredible. I think my favorite fish would be Tarpon. Fighting a Tarpon on a fly rod—they fight like crazy. And in saltwater, it’s a different hook set, different weight lines, and different flies. Also a Tiger trout is a favorite because they’re so rare.
If you could plan your dream fishing trip, where would it be and with whom?
I want to go bass fishing in Tennessee with my 12-year-old son. I recently went bass fishing in Chattanooga and caught a ton of bass. My kiddo loves bass fishing, so I think it would be awesome to take him out on the boat and let him just slay!
You’re super fit—tell me about your fitness routine.
I was a trainer for years. I go to the gym three to five times a week for at least an hour. I do lifting. I did a couple of bodybuilding competitions a few years ago. I lift and then do cardio. I eat pretty healthy, and I drink a ton of water—probably about a gallon a day.
As a content creator, tell me about your relationship with social media.
I got in to it as a woman in fly-fishing. I started posting about eight years ago. Just being a girl in fly-fishing was pretty rare. Being a female in the outdoor industry, you have to put in a lot of work, but you will likely see results, and your following will grow. I have a predominantly male following, but I have women come up to me at the gym and ask me to take them on the river so they can learn to fly-fish.
What are your best tips for getting started in fly-fishing?
First, contact your local fly shop and ask if there are local fly-fishing groups. The pros at the shop can help you with gear and learning the basics, and the groups often do trips to practice casting and fishing. Also, go with someone who knows what they’re doing and can teach you. Most anglers want to pass on their knowledge.
What is your five-year plan?
I want to continue to grow my brand and start putting together trips. I also want to create products that will bridge the gap between beginners and experts. I want to give people the tools they need to become successful at fly-fishing. I’m in the beginning phases of product development.
Who would be your dream fishing partner?
Joe Rogan. I have a dream to be on his podcast. To fish with him would be a bucket-list item. He has no filter, and I just love what he does.
Describe your perfect day.
Getting up before sunrise and going to the gym—drinking my coffee on the way. Then heading to the river and fishing all day with no agenda. And coming home to play with my kids. It’s the simple things in life that are pure joy.
Why Relentless Angler?
All my life, everyone has said I’m relentless. I’m a tornado of activity, and I never stop. I thrive in chaos. In fishing, I was told I couldn’t do it, and it made me work hard to prove that wrong. I’m relentless in chasing my dreams and goals.
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