Hot New Strike King Lures from ICAST 2025

Strike King came to ICAST 2025 in Orlando, Florida, with a bevy of new lures. Here are a few that caught our eye from the show floor.

Strike King Hardliner 35 Crankbait

The new Strike King Hardliner 35 Crankbait is a precision-tuned, cold-water killer designed with a nod to the classic wooden crankbaits of old. Its flat-sided profile and extra-tight wobble generate a subtle, natural action that proves irresistible to sluggish or heavily pressured fish.

This smaller-bodied version of the original Hardliner maintains the same fish-catching action while offering a more compact silhouette that's ideal for matching smaller forage. Designed to dive to depths of 3 to 5 feet, the Hardliner 35 thrives in shallow zones where finicky bass often hide out. With a wide array of proven color patterns, Strike King ensures there's a Hardliner 35 to match any water condition or baitfish hatch, making it a must-have for serious cold-water crankers.

Strike King	Length	Weight	Depth
Hardliner 35	2.5"	5/16	3-5ft

Strike King Final Copy Swimbait

Strike King's new Final Copy is a pre-rigged soft swimbait engineered for big strikes and deep-water domination.

Crafted with a forward-weighted design, the Final Copy swims true at any retrieve speed, whether you're slow-rolling through structure or burning it across open water. The heavy, scented plastic helps it sink faster and stay in the strike zone longer, giving anglers an edge when targeting deeper-holding bass.

But it’s not just about depth and action; this bait is built for hookup efficiency. A discreet magnet keeps the razor-sharp treble hook snug against the belly during the retrieve, and once the fish commits, a clever harness system allows the hook to pull free while a ball bearing swivel minimizes torque and reduces thrown fish. Add lifelike 3D eyes, scale-matching color patterns, and a top eyelet for stinger hook customization, and you’ve got a serious tool for coaxing giants out of hiding. The Final Copy doesn’t just imitate prey; it dares predators to strike.

Strike King	Length	Weight	Class
Final Copy Swimbait	4"	?	Fast-Sink
Final Copy Swimbait	4.75"	7/8oz	Fast-Sink
Final Copy Swimbait	6"	1.5oz	Fast-Sink

Strike King Clickin' Chicken

The new Strike King Clickin’ Chickin combines topwater plopper appeal with next-level sound and flash to provoke reaction bites from even the wariest predators.

At the heart of its unique appeal is a patent-pending MagTap magnetic chamber, which produces a distinct clicking noise during the retrieve. It’s not just noise for noise’s sake; this rhythmic click mimics the subtle cues of distressed prey, drawing curious fish from a distance. Pair that with a steel-tail construction that adds both flash and extra water displacement, and the Clickin’ Chickin becomes a beacon for hungry bass lying in wait.

Offered in two sizes and a range of proven color patterns, this innovative topwater lure is designed to stand out in pressured waters where conventional baits fall flat. Whether you're targeting early morning blow-ups or tempting fish in the heat of the day, the Strike King Clickin’ Chickin brings a bold new twist to plopper-style presentations, and the blow-ups to prove it.