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Hook & Barrel
A Lifestyle Magazine for Modern Outdoorsmen

sitka gear new product drop

The Renowned Camouflage Company Will Debut Latest Offerings Just In Time For Deer Season

SITKA Gear, the world-renowned leader in innovative hunting apparel, is set to release its newest products in concealment technology on September 9, 2024.

The full array of SITKA Gear products will go on sale at sitkagear.com and in SITKA retail stores beginning the morning of September 9. To be among the first to experience what this outdoor industry giant has to offer, SITKA fans can sign up here.

SITKA Gear provides industry-leading technical hunting apparel that has been recognized for keeping hunters both protected from the elements and hidden from the eyes of wary game. Each SITKA product is designed and tested rigorously in both the lab and the field to ensure unbeatable performance. SITKA is owned by W.L. Gore & Associates, an advanced materials company well known for Gore-Tex™ fabrics and many other industry-leading innovations that provide durable comfort and protection to outdoor enthusiasts.

Editor’s Note: Stay tuned to hookandbarrel.com, as you’ll want to catch our full review of SITKA’s new camouflage pattern along with an interview with noted deer biologist, Dr. Karl Miller, professor at the UGA Deer Research Lab, who was instrumental in the new pattern’s design—coming September 9.

The Science of Hunting Camouflage

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