Hook & Barrel
A Lifestyle Magazine for Modern Outdoorsmen

Target shooting is one of the most popular and fastest growing high school sports in the United States. This is not something a person hears every day.  Nor is the fact that more than 60 million adults participate in the shooting sports each year. This makes it one of the most popular recreation activities in the country. Yet there are still millions of individuals who have never joined family and friends to participate in the shooting sports.

Introducing Shoot United™, a dynamic initiative launched by Winchester Ammunition. This initiative promotes all that’s wholesome and healthful about the shooting sports. It’s time spent outdoors with family and friends. It’s competition.  It’s one of the most fun and safe recreational activities in the country. 

“More people than ever before participate in target shooting and hunting. These sports are fun and appealing,” said Brett Flaugher, president of Winchester Ammunition. “People need to hear the stories of how these activities have a positive impact on our lives and relationships. That’s what we plan to do – share these stories with an even-broader audience and continue to nurture a diverse participation.” 

Exclusive and Inclusive

Throughout 2022 and 2023, engaging content will be shared nationwide through mainstream media. Shoot United will also release content through its own digital and social platforms. This content is meant to entertain, inform, and foster a healthy and transparent dialogue. In addition, grassroots events will be coordinated throughout the United States for people to join, with the mission to drive awareness and activate new participants to the sport. 

“Shoot United will be inclusive. We want to bring shooting and responsible firearm ownership to as wide a variety of people as possible, from all walks of … we are committed to echoing these positive messages, beyond our core audience and welcoming new people in,” said Flaugher. “Winchester is wholly committed to this initiative, and we have high expectations that it will bring new energy and excitement to the shooting sports”. 

shoot united

An Incredible Resource for Millions

Shoot United is not just a movement. It is an incredible resource for millions of people who may have never been exposed to responsible firearm ownership, as well as those who have recently purchased a gun. It’s where people can learn, build confidence and find ways to participate in shooting activities at their own pace.

The Shoot United digital series “Take Your Shot” is designed to introduce you to the many types of shooting sports and hunting activities that are available as well as general ‘how-to’ tips and advice when it comes to: How do I get started, what gear do I need, safe gun handling practices and much, much more.

To learn more, visit ShootUnited.com and stay engaged at the Shoot United social channels on Instagram, Facebook, YouTube, and TikTok. Receive information on firearm ownership and how to get started/participate in all types of shooting sports activities by signing up for the Shoot United e-newsletter. If you have specific questions for the Shoot United team, email: media@shootunited.com.

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